Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Hit the slopes in style with the HYPE. Snow Boys range. Boasting a collection of snow jackets, fleeces, gloves, base layers, and salopettes. HYPE. Snow is designed with the slopes in mind, with products packed with a range of technical features including breathable, waterproof fabric.
Hit the slopes in style with the HYPE. Snow Boys range. Boasting a collection of snow jackets, fleeces, gloves, base layers, and salopettes. HYPE. Snow is designed with the slopes in mind, with products packed with a range of technical features including breathable, waterproof fabric.
