Hype. X L.O.L. Bags

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Hype. X L.O.L. Bags

HYPE. backpacks and drawstring bags inspired by the world of L.O.L. Surprise! ™ where each doll has their own mini collections! From Bae Wheels' out-there dance personality boasting reversable sequins to Diva's contrasting glitter all-over leopard prints and Queen Bee’s honey comb inspired brown and beige colour palette with the Glitterati club’s signature gold glitter. Shop the range of backpacks and drawstring bags. Go Wild and Mix 'n' Match your favourites. Shop Now!

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