Kids Socks & Underwear

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Your everyday essential underwear are the first step into creating the ultimate outfit. Meet your new go-to destination for comforts, kid's underwear, bralets and briefs and socks. Once the basics are on point, everything else will follow. Looking for the ultimate comfort? Our edit of kid's underwear will take you to a whole new level. Our designs feature plain-ish styles and over-all designs in underwear, bralets and breifs, underwear and socks.