HYPE. PRESENTS: SUMMER SHOWDOWN

Featuring the evolution of Just Hype through everyday-wearable essentials inspired by the campaign’s backdrops; Enter the Ravine, Canyons & Dunes, City Break Exploring and Yachting the North Atlantic. Our mens, womens and unisex range celebrates with a colour palette of neutrals including sand and camel tones with pastel lilacs and rosette dusty pinks alongside core monochrome and grey marl with injections of soft tie-dyes. Fusing HYPE.’s signature contemporary silhouette shapes, creating everyday statement looks.

SHOP THE COLLECTION

Enter the Ravine

Celebrating Freedom. The freedom to explore mesmerising destinations, the freedom to move and the freedom to breathe. We're taking you on a visual journey to showcase our new! summer apparel and accessory collection. Enter the Ravine.

Summer Showdown
Summer Showdown

City Break Exploring

Pairing women's mini dresses with traditional Spanish village-esq settings, showcasing our latest menswear looks with oversized silhouettes and drop-down shoulders in a monochrome and neutrals colour palette.

Canyons & Dunes

Fusing HYPE.’s signature contemporary silhouette shapes, creating everyday statement looks, whether you're canyoning or watching the sunset on the dunes. With a diverse range of clothing garments, including t-shirts, bralets, shorts, leggings and dresses.

Summer Showdown

INSIDE THE SHOWDOWN

with content c/o joe docker

“the past two years we’ve been unable to explore as we once were able too, this campaign is all about freedom, freedom to breathe and freedom to move.”

SUMMER SHOWDOWN COLLECTION