Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof. With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Because an outfit without accessories just isn't the same, are we right? Our everyday heroes can transform your look, and even your day with our accessory edit. Here you'll find homes for your stationery, arm candy and must have backpack essentials such as pom poms. Need a head warming beanie? or a little sun protection caps and sunglasses? We've put together this edit for all your must haves and essentials, making it easier for you to see what you're missing.