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About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Continu8 Black Bomber Jacket

Continu8 Black Bomber Jacket

Hype Navy Short Length Women'S Padded Coat With Fur

Hype Navy Short Length Women'S Padded Coat With Fur

Hype Burgundy Luxe Longline Men'S Parka Jacket

Hype Burgundy Luxe Longline Men'S Parka Jacket

Hype Rosy Short Length Women'S Padded Coat With Fur

Hype Rosy Short Length Women'S Padded Coat With Fur

Continu8 Beige Oversized Jacket

Continu8 Beige Oversized Jacket

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Continu8 Black Bomber Jacket

Continu8 Black Bomber Jacket

Hype Navy Short Length Women'S Padded Coat With Fur

Hype Navy Short Length Women'S Padded Coat With Fur

Hype Burgundy Luxe Longline Men'S Parka Jacket

Hype Burgundy Luxe Longline Men'S Parka Jacket

Hype Rosy Short Length Women'S Padded Coat With Fur

Hype Rosy Short Length Women'S Padded Coat With Fur

Continu8 Beige Oversized Jacket

Continu8 Beige Oversized Jacket