NATURAL WORLD

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Collection: NATURAL WORLD

Hype Boys Grey Marl Outdoor Oversized T-Shirt

Hype Boys Grey Marl Outdoor Oversized T-Shirt

Hype Boys Multi Y2K Blue Leaf Oversized T-Shirt

Hype Boys Multi Y2K Blue Leaf Oversized T-Shirt

Hype Black & Grey Mono Camo Maxi Backpack

Hype Black & Grey Mono Camo Maxi Backpack

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Hype Boys Grey Marl Outdoor Oversized T-Shirt

Hype Boys Grey Marl Outdoor Oversized T-Shirt

Hype Boys Multi Y2K Blue Leaf Oversized T-Shirt

Hype Boys Multi Y2K Blue Leaf Oversized T-Shirt

Hype Black & Grey Mono Camo Maxi Backpack

Hype Black & Grey Mono Camo Maxi Backpack