New In Clothing

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Collection: New In Clothing

Hype Kids Black Square Rubber Multi Pocket Backpack

Hype Kids Black Square Rubber Multi Pocket Backpack

Hype Kids Black Chrome Charm Backpack

Hype Kids Black Chrome Charm Backpack

Hype Kids Navy Square Rubber Multi Pocket Backpack

Hype Kids Navy Square Rubber Multi Pocket Backpack

Hype Unisex Green Avocado Trend Lunch Bag

Hype Unisex Green Avocado Trend Lunch Bag

Hype Kids Navy Lightning Charm Backpack

Hype Kids Navy Lightning Charm Backpack

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Collection: New In Clothing

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Hype Kids Black Square Rubber Multi Pocket Backpack

Hype Kids Black Square Rubber Multi Pocket Backpack

Hype Kids Black Chrome Charm Backpack

Hype Kids Black Chrome Charm Backpack

Hype Kids Navy Square Rubber Multi Pocket Backpack

Hype Kids Navy Square Rubber Multi Pocket Backpack

Hype Unisex Green Avocado Trend Lunch Bag

Hype Unisex Green Avocado Trend Lunch Bag

Hype Kids Navy Lightning Charm Backpack

Hype Kids Navy Lightning Charm Backpack