New In Kids' Sweatshirts

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Our New In Kids Sweatshirts highlight the latest in comfy loungewear. Featuring boys, girls, and unisex sweatshirts in a soft-touch fabric base in our standard kids crewneck, roll neck, and zip neck shapes. Wear with a matching t-shirt and joggers or leggings for the ultimate off-duty look

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