The DOODLER

About HYPE.

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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Collection: The DOODLER

Hype Girls Black Graffiti Hearts Iconic Backpack

Hype Girls Black Graffiti Hearts Iconic Backpack

Hype Black Graffiti Heart Metal Bottle

Hype Black Graffiti Heart Metal Bottle

Hype Girls Iconic Black Happy Flower Backpack

Hype Girls Iconic Black Happy Flower Backpack

Hype Iconic Pink Graffiti Stars Girls Backpack

Hype Iconic Pink Graffiti Stars Girls Backpack

Hype Girls Pink Graffiti Stars Lunch Bag

Hype Girls Pink Graffiti Stars Lunch Bag

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Collection: The DOODLER

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Hype Girls Black Graffiti Hearts Iconic Backpack

Hype Girls Black Graffiti Hearts Iconic Backpack

Hype Black Graffiti Heart Metal Bottle

Hype Black Graffiti Heart Metal Bottle

Hype Girls Iconic Black Happy Flower Backpack

Hype Girls Iconic Black Happy Flower Backpack

Hype Iconic Pink Graffiti Stars Girls Backpack

Hype Iconic Pink Graffiti Stars Girls Backpack

Hype Girls Pink Graffiti Stars Lunch Bag

Hype Girls Pink Graffiti Stars Lunch Bag